Mark Acutt

Marketing Mix Product Strategy

4Ps of Marketing: Product Strategy Product is a good (tangible) or a service (intangible) that is offered to the customer to meet a requirement or satisfy a need. Its production incurs cost and it’s sold to the target customer at a certain price. All products follow a lifecycle and if planned correctly through intelligent predictions,

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Digital Marketing

The Power of Digital Marketing Times change fast, and with that also come a lot of evolutions when it comes to business and marketing. One example of said evolution is digital marketing. Basically, digital marketing has a lot to do with using computers and other electronic devices, such as smart phones and other gadgets, for

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