Month: January 2015

The Marketing Mix

The Marketing Mix The words the marketing mix emerged in popularity after Neil H. Borden’s article, discussing the concepts of marketing, was published in 1946. Eventually, what originally was a complex concept, which required focus in areas such as display, packaging, and product selling, was broken down into fewer and much simpler elements. Nonetheless, the …

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Promotional Mix

Promotional Mix To introduce their products & services to customers or widen their reach, companies use a combination of approaches and activities. The set of coordinated tactics/tools comprise what is called the promotional mix. Contemporary organizations vary in the set of tools they use to effectively communicate to the consuming public and other stakeholders the …

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