Month: September 2015

Marketing Mix

Marketing Mix And The 4 Ps of Marketing When starting out in the industry, marketers learn that marketing is simply putting the proper product at the proper place, at the proper price, and at the proper time. It is that simple. All you need to do is create a product or service desired by a …

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Marketing Mix Modeling

Introduction To The Traditional Marketing Mix Modeling In today’s business it is very important to know the basics when it comes to targeting a market. The traditional marketing mix modeling is a basic practice used by marketers. This includes the 4P’s which are product, place, price and promotion. Being knowledgeable about these will help you …

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Promotional Mix

The Promotional Mix Concept And The 5 Parts Critical For Its Success Product promotion is critical for every business due to the lasting impact promotion has on the clients. The promotion mix is essentially what promoting entails as well as how promoting is effectively done. It comprises personal selling, advertising, public relations, sales promotion, and …

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Concept of the Marketing Mix 4Ps

Why It Is Important To Understand the Concept of The Marketing Mix 4Ps Marketing may be defined as placing the proper product in the right place, at the proper price and at the appropriate time. This may sound like a very easy plan. However, it should be borne in mind that considerable investment has to …

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