Month: May 2015

Marketing Mix 4P’s

The Marketing Mix 4P’s: Everything You Need to Know If you have a business or are planning to establish one, then you may have heard about the 4 P’s of Marketing. If you haven’t, well, it’s never too late to learn about them—and you can do so starting now! Product Understanding the marketing mix 4P’s prove …

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Marketing Mix – Process

7P’s of the Marketing Mix: Process   The Glorious Processes of Marketing Let’s talk about the marketing mix process. It’s really one of the most important things in the marketing mix 7P’s. After all, no business has survived without a proper plan in place to back it and no advertising campaign has been successful without proper …

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Marketing Mix – Physical Evidence

7P’s of the Marketing Mix: Physical Evidence   Why Physical Evidence is Important in Marketing It is said that you shouldn’t judge a book by its cover. But come to think of it, more often than not, you choose to buy or patronize products that already look appealing on the get go. This is because …

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Marketing Mix Product Strategy

4Ps of Marketing: Product Strategy Product is a good (tangible) or a service (intangible) that is offered to the customer to meet a requirement or satisfy a need. Its production incurs cost and it’s sold to the target customer at a certain price. All products follow a lifecycle and if planned correctly through intelligent predictions, …

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