Month: July 2015

Marketing Mix 4C’s

Marketing mix 4c’s is one of the business tools that you should take advantage of as an internet marketer. It’s a modern version of the 4Ps (Product, Price, Place, and Promotion). The 4Cs (Customer/consumer value, Cost, Convenience, and Communication) enables you to think in terms of your customers’ interests more than your own. From being …

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Marketing Mix – Communication

Many people may have already read about the 4 P’s of Marketing. This would be the Product, Price, Promotion and Place or Distribution. This marketing mix outlines the process of proper marketing strategy and the distribution of the product. However, in the recent years, that marketing mix has evolved into what is now known as …

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