marketing mix promotion

Marketing Mix – Promotion (Promotional Strategy)

Promotion is the part of marketing where you advertise and market your product, also known as a promotional strategy. Through it, you let potential customers know what you are selling. In order to convince them to buy your product, you need to explain what it is, how to use it, and why they should buy. …

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Marketing Mix – Place (Distribution Strategy)

Place refers to distribution or the methods and location you use for your products or services to be easily accessible to the target customers. Your product or service dictates how it should be distributed. If you own a retail shop, for example, the distribution chain ends with you and you supply to your customers directly. …

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Promotional Mix

Promotional Mix To introduce their products & services to customers or widen their reach, companies use a combination of approaches and activities. The set of coordinated tactics/tools comprise what is called the promotional mix. Contemporary organizations vary in the set of tools they use to effectively communicate to the consuming public and other stakeholders the …

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