The Marketing Mix 7P’s

The 7Ps model is a marketing model that modifies the 4Ps model.

The 7Ps is generally used in the service industries.

Here are the additional elements that transition the 4Ps to the 7Ps marketing model:

Marketing Mix 7ps

#5 Marketing Mix – People

Both target market and people directly related to the business.

Thorough research is important to discover whether there are enough people in your target market that is in demand for certain types of products and services.

The company’s employees are important in marketing because they are the ones who deliver the service.

It is important to hire and train the right people to deliver superior service to the clients, whether they run a support desk, customer service, copywriters, programmers…etc.

When a business finds people who genuinely believe in the products or services that the particular business creates, it's is highly likely that the employees will perform the best they can.

Additionally, they'll be more open to honest feedback about the business and input their own thoughts and passions which can scale and grow the business.

This is a secret, “internal” competitive advantage a business can have over other competitors which can inherently affect a business's position in the marketplace.

#6 Marketing Mix – Process

The systems and processes of the organization affect the execution of the service.

So, you have to make sure that you have a well-tailored process in place to minimize costs.

It could be your entire sales funnel, a pay system, distribution system and other systematic procedures and steps to ensure a working business that is running effectively.

Tweaking and enhancements can come later to “tighten up” a business to minimize costs and maximise profits.

#7 Marketing Mix – Physical Evidence

Marketing Mix Physical Evidence

In the service industries, there should be physical evidence that the service was delivered.

Additionally, physical evidence pertains also to how a business and it's products are perceived in the marketplace.

It is the physical evidence of a business' presence and establishment.

A concept of this is branding is for example; when you think of “fast food”, you think of McDonalds.

When you think of sports, the names Nike and Adidas come to mind.

You immediately know exactly what their presence is in the marketplace.

They are generally market leaders and have established a physical evidence as well as psychological evidence in their marketing.

They have manipulated their consumer perception so well to the point where their brands appear first in line when an individual is asked to broadly “name a brand” in their niche or industry.

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10 thoughts on “The Marketing Mix 7P’s”

  1. Pingback: 5 Essentials for Successful Car Sticker Marketing -

  2. Pingback: What is Marketing Mix (4Ps, 7Ps, 4Cs, 7Cs)? Definition & Guide

  3. Your model contradicts itself. In some of the materials, namely the diagrams. You refer to P7 as physical environment in the venn diagrams, but in the text you discuss only physical evidence.

  4. Abdul gafoor K T

    Interested to know more about your program. I have 30 years experience in marketing of FMCG products, Under garments, Advertising of hoardings. etc.
    Contact me and now I am in a position to look after new way of marketing of any good brand.

  5. Thank you Mark,this is very helpful.
    Can you further explain why the marketing mix for services has more ps than the traditional mix?

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