marketing mix product

Marketing Mix – Product

A business starts with a need.  It is this need of a specific market that the company should provide the solution to. This solution is a product or a service that the company has the resources to provide. Product is one of the P’s referred to in the marketing mix enumerated in basic marketing theories. Companies …

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Marketing Mix Product Strategy

4Ps of Marketing: Product Strategy Product is a good (tangible) or a service (intangible) that is offered to the customer to meet a requirement or satisfy a need. Its production incurs cost and it’s sold to the target customer at a certain price. All products follow a lifecycle and if planned correctly through intelligent predictions, …

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