what is a marketing mix

What is the Marketing Mix When you venture into becoming an entrepreneur, one of the many things you need to familiarize yourself with is the marketing mix. This is a basic and essential tool that you can use to drive your business to success. What is the marketing mix? As a simple definition, it is […]

What is a Marketing Mix? The question, “What is a Marketing Mix?” is often encountered by students as well as industry practitioners. In real-life business settings, local and international marketers who want to introduce a new product or service (or expand business) make sure they are addressing the four P’s: product, price, place, and promotion.