the marketing mix

Marketing Mix

Marketing Mix And The 4 Ps of Marketing When starting out in the industry, marketers learn that marketing is simply putting the proper product at the proper place, at the proper price, and at the proper time. It is that simple. All you need to do is create a product or service desired by a …

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The Marketing Mix

The Marketing Mix The words the marketing mix emerged in popularity after Neil H. Borden’s article, discussing the concepts of marketing, was published in 1946. Eventually, what originally was a complex concept, which required focus in areas such as display, packaging, and product selling, was broken down into fewer and much simpler elements. Nonetheless, the …

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