A Proper Marketing Mix Strategy Helps In Establishing a Niche in the Market Marketing is the action taken by businesses to sell the products or services that make a contribution to their turnover. It is important for every business, small or big, to understand and implement the right marketing mix strategy, which can help them […]
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Introduction To The Traditional Marketing Mix Modeling In today’s business it is very important to know the basics when it comes to targeting a market. The traditional marketing mix modeling is a basic practice used by marketers. This includes the 4P’s which are product, place, price and promotion. Being knowledgeable about these will help you
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Place refers to distribution or the methods and location you use for your products or services to be easily accessible to the target customers. Your product or service dictates how it should be distributed. If you own a retail shop, for example, the distribution chain ends with you and you supply to your customers directly.
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