7P’s of the Marketing Mix: People in the Marketing Mix In marketing mix, people are also important. In fact, without them, products will not exist. Without them, no one would be responsible for selling and getting those products out there. However, more often than not, the importance of people in marketing is being neglected. This […]
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7P’s of the Marketing Mix: Physical Evidence Why Physical Evidence is Important in Marketing It is said that you shouldn’t judge a book by its cover. But come to think of it, more often than not, you choose to buy or patronize products that already look appealing on the get go. This is because you
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What is a customer worth within your online “marketing mix”? If you can’t answer that question about your business, then there is a good chance that you are missing some of the key ingredients that will ensure better performance from your marketing. The overall thought process in marketing online, is that if you bring enough
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The traditional 4p’s of marketing still apply in the digital era but now has to expand to the marketing mix 7p’s, even to 11p’s. What are the 4p’s of marketing? The four p’s of marketing are: Price Product Promotion Placement These are a set of marketing tools which organizations use as marketing objectives in their
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The marketing mix is a set of decision that needs to be considered prior to introducing a new product. These variables are also called the P’s of marketing. They help an industry in making strategic decisions required for the smooth running of an organization. These variables are. Marketing Mix – Product: This is the 1st
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