The definition of marketing mix is simple. It is a marketing tool that combines a number of components in order to strengthen and solidify a product’s brand and to help sell the product or service. Companies have to come up with strategies to sell their products, and coming up with a marketing mix is one […]
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What is the Marketing Mix When you venture into becoming an entrepreneur, one of the many things you need to familiarize yourself with is the marketing mix. This is a basic and essential tool that you can use to drive your business to success. What is the marketing mix? As a simple definition, it is
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What is a Marketing Mix? The question, “What is a Marketing Mix?” is often encountered by students as well as industry practitioners. In real-life business settings, local and international marketers who want to introduce a new product or service (or expand business) make sure they are addressing the four P’s: product, price, place, and promotion.
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