Marketing Mix Modeling

Introduction To The Traditional Marketing Mix Modeling In today’s business it is very important to know the basics when it comes to targeting a market. The traditional marketing mix modeling is a basic practice used by marketers. This includes the 4P’s which are product, place, price and promotion. Being knowledgeable about these will help you…

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Marketing Mix – Place (Distribution Strategy)

Place refers to distribution or the methods and location you use for your products or services to be easily accessible to the target customers. Your product or service dictates how it should be distributed. If you own a retail shop, for example, the distribution chain ends with you and you supply to your customers directly….

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