Marketing Mix Definition

Marketing Mix Definition The marketing mix is one of the things that you are sure to encounter when devising your business plan. If you are unfamiliar with the marketing mix definition, it is a set of essential elements that you will have to consider when developing your marketing strategies to make it a success. It…

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The 4Ps of Marketing

Marketing is a function of business that determines the needs of the consumer. It also identifies target markets as well as applies services and products to serve such markets. In addition, it involves the promotion of services and products within the marketplace. Individuals who are planning to launch a business no matter how big or…

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