Marketing Mix – Convenience

In marketing, there is a strategical mix called the four C’s, which stand for Consumer, Cost, Communication, and Convenience. The four C’s focus on the consumer and are best suited for niche marketing. A quick primer of the four C’s Consumer means the main focus is the person availing of the product or service. Cost…

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Marketing Mix 4C’s

Marketing mix 4c’s is one of the business tools that you should take advantage of as an internet marketer. It’s a modern version of the 4Ps (Product, Price, Place, and Promotion). The 4Cs (Customer/consumer value, Cost, Convenience, and Communication) enables you to think in terms of your customers’ interests more than your own. From being…

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Marketing Mix – Communication

Many people may have already read about the 4 P’s of Marketing. This would be the Product, Price, Promotion and Place or Distribution. This marketing mix outlines the process of proper marketing strategy and the distribution of the product. However, in the recent years, that marketing mix has evolved into what is now known as…

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Marketing Mix – Cost

Senior marketers are more likely familiar with the price strategy of the 4Ps in marketing. After all, this concept came much earlier than customer cost strategy of the 4Cs. However, with business landscapes moving toward better customer relationships, it is imperative for companies to see their products from the angle of current and prospective customers…

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