Marketing Mix – Process

7P’s of the Marketing Mix: Process   The Glorious Processes of Marketing Let’s talk about the marketing mix process. It’s really one of the most important things in the marketing mix 7P’s. After all, no business has survived without a proper plan in place to back it and no advertising campaign has been successful without proper…

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Marketing Mix Product Strategy

4Ps of Marketing: Product Strategy Product is a good (tangible) or a service (intangible) that is offered to the customer to meet a requirement or satisfy a need. Its production incurs cost and it’s sold to the target customer at a certain price. All products follow a lifecycle and if planned correctly through intelligent predictions,…

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Marketing Mix 7p’s In The Digital Era

The traditional 4p’s of marketing still apply in the digital era but now has to expand to the marketing mix 7p’s, even to 11p’s. What are the 4p’s of marketing? The four p’s of marketing are: Price Product Promotion Placement These are a set of marketing tools which organizations use as marketing objectives in their…

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