Marketing Mix 4C’s

Marketing mix 4c’s is one of the business tools that you should take advantage of as an internet marketer. It’s a modern version of the 4Ps (Product, Price, Place, and Promotion). The 4Cs (Customer/consumer value, Cost, Convenience, and Communication) enables you to think in terms of your customers’ interests more than your own. From being…

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Marketing Mix – Communication

Many people may have already read about the 4 P’s of Marketing. This would be the Product, Price, Promotion and Place or Distribution. This marketing mix outlines the process of proper marketing strategy and the distribution of the product. However, in the recent years, that marketing mix has evolved into what is now known as…

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Marketing Mix – Consumer

Traditionally, the marketing model employed by most businesses focused on the four P’s and prioritized the business over the consumers. Nowadays, marketers are beginning to find more promise in putting the needs of their consumers first and making their marketing approach more consumer-oriented. Although this type of business approach is more commonly used for niche…

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Marketing Mix – Cost

Senior marketers are more likely familiar with the price strategy of the 4Ps in marketing. After all, this concept came much earlier than customer cost strategy of the 4Cs. However, with business landscapes moving toward better customer relationships, it is imperative for companies to see their products from the angle of current and prospective customers…

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Marketing Mix – Process

7P’s of the Marketing Mix: Process   The Glorious Processes of Marketing Let’s talk about the marketing mix process. It’s really one of the most important things in the marketing mix 7P’s. After all, no business has survived without a proper plan in place to back it and no advertising campaign has been successful without proper…

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Marketing Mix Product Strategy

4Ps of Marketing: Product Strategy Product is a good (tangible) or a service (intangible) that is offered to the customer to meet a requirement or satisfy a need. Its production incurs cost and it’s sold to the target customer at a certain price. All products follow a lifecycle and if planned correctly through intelligent predictions,…

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Marketing Mix – Price (Pricing Strategy)

Price is the amount of money that your customers have to pay in exchange for your product or service. Determining the right price for your product can be a bit tricky. A common strategy for beginning small businesses is creating a bargain pricing impression by pricing their product lower than their competitors. Although this may…

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