Marketing Mix – Convenience

In marketing, there is a strategical mix called the four C’s, which stand for Consumer, Cost, Communication, and Convenience. The four C’s focus on the consumer and are best suited for niche marketing. A quick primer of the four C’s Consumer means the main focus is the person availing of the product or service. Cost…

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Marketing Mix Example

Marketing Mix Example A simple understanding of marketing is basically taking the right product, putting it in the right place, for the right price exactly at the right time frame. At first, this might sound simple and effortless but there is a lot of work and research involved. If one of the elements mentioned above…

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Marketing Mix Strategy

A Proper Marketing Mix Strategy Helps In Establishing a Niche in the Market Marketing is the action taken by businesses to sell the products or services that make a contribution to their turnover. It is important for every business, small or big, to understand and implement the right marketing mix strategy, which can help them…

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Marketing Mix Modeling

Introduction To The Traditional Marketing Mix Modeling In today’s business it is very important to know the basics when it comes to targeting a market. The traditional marketing mix modeling is a basic practice used by marketers. This includes the 4P’s which are product, place, price and promotion. Being knowledgeable about these will help you…

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Promotional Mix

The Promotional Mix Concept And The 5 Parts Critical For Its Success Product promotion is critical for every business due to the lasting impact promotion has on the clients. The promotion mix is essentially what promoting entails as well as how promoting is effectively done. It comprises personal selling, advertising, public relations, sales promotion, and…

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