Marketing Mix – Price (Pricing Strategy)

Price is the amount of money that your customers have to pay in exchange for your product or service. Determining the right price for your product can be a bit tricky. A common strategy for beginning small businesses is creating a bargain pricing impression by pricing their product lower than their competitors. Although this may…

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Marketing Mix – Promotion (Promotional Strategy)

Promotion is the part of marketing where you advertise and market your product, also known as a promotional strategy. Through it, you let potential customers know what you are selling. In order to convince them to buy your product, you need to explain what it is, how to use it, and why they should buy….

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Marketing Mix – Place (Distribution Strategy)

Place refers to distribution or the methods and location you use for your products or services to be easily accessible to the target customers. Your product or service dictates how it should be distributed. If you own a retail shop, for example, the distribution chain ends with you and you supply to your customers directly….

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